SearchBlog
Los Angeles has become the hotbed of mobile messaging companies with SnapChat and Whisper in Los Angeles, along with Marina del Rey's TextPlus, and Santa Monica's Tigertext. Facebook's $19 billion … Read the whole story
Pinterest plans to begin offering brands targeted advertising based on specific searches by June, per a report. The focus highlights the integration of search … Read the whole story
When Neustar acquired Aggregate Knowledge, a leading independent online data management platform, for $119 million a number of people in the ad technology community … Read the whole story
At a time when Madison Avenue is shifting toward a device-centric view of consumers, some key parts of the ad industry's supply chain are … Read the whole story
Ad retargeting firm AdRoll on Monday announced the launch of a book about retargeting, titled The Retargeting Playbook. Adam Berke, the company's president, wrote … Read the whole story
Apple intends to allow users to stream live and on-demand programming stored in "cloud" servers. If it goes through, the deal would signal a … Read the whole story
TV viewers' exposure to TV-related tweets can yield "immediate" action. Research says of those exposed to TV-related tweets, 77% have watched TV show content; … Read the whole story
- COMMENTARY
Studies show that today's mature market consumers are conducting more extensive online research prior to making a move to a retirement community. Contributing to … Read the whole story
- COMMENTARY
Thanks to buzz from places like CES 2014 and SXSWi, companies have a new quandary: what's our wearables strategy? The proliferation of wearable gadgets … Read the whole story
Nearly a decade ago, a fundamental shift began reshaping Madison Avenue as the world's biggest brands realized their relationship with consumers was changing and … Read the whole story
