SearchBlog
by Laurie Sullivan, Staff Writer
Having the ability to quickly identify and correct mistakes has traditionally been one of the best attributes of online campaigns, especially search engine marketing. Yet only 65% of marketers
participating … Read the whole story
by Laurie Sullivan
Disconnect Search took the wraps off a new version of its tools that allows people to use popular search engines like Bing, Yahoo, and … Read the whole story
COMMENTARY
by Chad White
Engagement is critical to email marketing success. It's so important that when our regularly scheduled broadcast emails fail to engage, we launch reengagement campaigns … Read the whole story
by Laurie Sullivan
Adobe Systems released Tuesday a series of marketing cloud services to help marketers create, manage and deliver personalized mobile app experiences in real-time without … Read the whole story
COMMENTARY
by Frank Maggio
Snapshot Publisher was developed initially to create a streamlined means of curating and publishing content to social-media channels of businesses and digital agencies (and … Read the whole story
by Erik Sass
Screenvision, one of the nation's two dominant cinema advertising networks, is unveiling a new preshow package of entertainment and advertising, "Front & Center," with … Read the whole story
COMMENTARY
by Justin Smith
Where consumer behavior and connected devices intersect is the crux of the opportunity that exists for advertisers. To make sense of this intersection we … Read the whole story
by Wendy Davis
Yahoo has prevailed in a lawsuit alleging that it violated a federal consumer protection law by sending SMS messages to the wrong recipient. The … Read the whole story
COMMENTARY
by Angela Edwards
AR can digitally enhance the real world, enriching what consumers see every day with more meaningful, relevant, and timely content. Read the whole story
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by Mark Walsh
AT&T Mobility is shutting down its location-based Alerts program that allows users to receive alerts about sales or promotions from nearby retailers at the … Read the whole story
COMMENTARY
by Drew Neisser
Even now, with $18 billion in global ad dollars running through portable devices in 2013, mobile is still not getting the love and attention … Read the whole story
by Gavin O'Malley
Thanks to Ellen's Oscar-selfie-seen-round-the-world and countless other cultural references, Twitter's public presence has become the envy of marketers everywhere. A new report notes that … Read the whole story
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by Mark Walsh
Nearly a year ago, BlackBerry announced it would extend its popular BlackBerry Messenger service, or BBM, to iOS and Android. BBM now has 85 … Read the whole story
by Gavin O'Malley
Don't call it native, but Adobe is committing significant resources to establish an ongoing editorial-like presence on WSJ.com. As part of the multi-year ad … Read the whole story