SearchBlog
by Laurie Sullivan, Staff Writer
At the San Diego-based Digitaria office earlier this week I took the Oculus Rift virtual reality headset for a rollercoaster ride, one day before Facebook announced it will acquire the … Read the whole story
by Mark Walsh
Facebook on Tuesday introduced new targeting criteria for its lookalike audiences tool rolled out a year ago. Until now, marketers could create lookalikes based … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
How fast would a baseball need to travel to reach Digitaria's twelfth floor San Diego office balcony overlooking Padre's stadium? I have no idea, … Read the whole story
by Laurie Sullivan
Only 9% of CMOs view vendors as a trusted source for content. Third-party research, analyst reports and editorial content top the list of the … Read the whole story
COMMENTARY
by Mike Seiman, Op-Ed Contributor
For those of us trying to survive and thrive in the ad-tech ecosystem, Google is an omnipresence with which most have a love/hate relationship. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Real-time mobile shopping just may drive more consumers to click on ads after searching. It's no surprise that more people are using mobile to … Read the whole story
by Mark Walsh
Google reclaimed the No. 1 spot in desktop traffic in February for the first time since last June, ending Yahoo's eight-month reign, according to … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google and a group of consumers who have accused the company of violating their privacy by scanning Gmail messages will meet with a mediator … Read the whole story
by Larissa Faw
Americans are more likely to check sports scores than their neighbors to the North, according to a new study from Catalyst Canada and GroupM … Read the whole story
by Mark Walsh
Facebook's $2 billion purchase of virtual reality goggle-maker Oculus VR is a long-term bet on the future of computing that won't pay immediate dividends … Read the whole story
by Gavin O'Malley
Continuing to expand beyond U.S. borders, Foursquare has enlisted IMS Internet Media Services to establish a more profitable presence in Latin America. IMS plans … Read the whole story
COMMENTARY
by Gabe Samuels
The ARF conference sharply focused on the three priorities facing the ad industry: consumer engagement, rethinking ideas and rethinking the skills needed to act … Read the whole story