SearchBlog
by Laurie Sullivan, Staff Writer
Marin Software has developed technology that allows advertisers to integrate weather, television, inventory, sports scores, stock market fluctuations, and other data into their digital marketing
campaigns. While technology makes many … Read the whole story
by Mark Walsh
Yahoo appears to making a fresh push to challenge YouTube's supremacy in online video as rumors about potential acquisitions and other deals heat up. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Google's animated short illustrating its handling of data warrant requests is troubling because it is cute. Government investigators become Blues Brothers, legal overreaching becomes … Read the whole story
by Joe Mandese
Media audience researcher GfK MRI has struck deals with three of the online industry's biggest data management platforms (DMP) -- BlueKai, eXelate and Lotame … Read the whole story
COMMENTARY
by Jason Squardo
Marketers that embrace mobile marketing see greater returns on their overall digital marketing investment. But to specifically succeed in the mobile search market, businesses … Read the whole story
by Tyler Loechner
According to PointRoll, a total of 60.4% of online ads were viewable in 2013. That's a slightly more optimistic figure than the oft-cited 50% … Read the whole story
COMMENTARY
by Mark Walsh
A stream of phony April Fools' Day press releases and announcements were issued today in what has become a spirited annual tradition among tech … Read the whole story
by Joe Mandese
The Media Rating Council, which Monday officially authorized "viewable" metrics as the advertising currency for non-video online advertising, said it technically is holding off … Read the whole story
COMMENTARY
by Alex White
Today's marketing industry relies more on data than ever before, which has led to a burgeoning data market. While the lines of who actually … Read the whole story
by Steve McClellan
WPP's Kantar and Twitter have struck a new five-year agreement to jointly develop new research tools to assess advertising effectiveness, consumer insight, brand equity, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Sports sells, and as the new Ooyala Global Video Index shows, all around the world, sports is driving online video, but it particularly influences … Read the whole story
by Wendy Davis
Google has made "painstaking" efforts to prevent the clip "Innocence of Muslims" from appearing on YouTube, the company says in new court papers. Read the whole story
COMMENTARY
by Joseph Jaffe
Texting and driving is a bit of a global epidemic. For example, in the U.S. texting while driving is responsible for 1.6 million accidents … Read the whole story
-
by Wendy Davis
Google is asking the Supreme Court to decide whether the company potentially violated the federal wiretap law by collecting payload data -- including emails, … Read the whole story
-
by P.J. Bednarski
The number of online video services available on the $35 Chromecast dongle is expanding, as is competition among OTT providers. Chromecast, which last summer … Read the whole story
by Gavin O'Malley
Putting an end to years of speculation, YouTube has finally copped to completely engineering the success of viral videos. As detailed in this full … Read the whole story