by Laurie Sullivan
Cortana, Microsoft's voice assistant, fully replaces the search function on Windows phones. The company revealed the long-awaited technology for Windows Phone 8.1 at the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Nurturing existing customers may seem like a lost art, especially for small business owners. While most seem to focus on acquiring new customers rather … Read the whole story
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by Laurie Sullivan
Facebook claims no connection between its work on Graph Search and the company's new crop of search engine marketing experts, but the recent group … Read the whole story
COMMENTARY
by Amit Avner, Op-Ed Contributor
Engaging in real-time advertising can broaden brands' efforts to best reach the audiences that are actively following these events through social media and other … Read the whole story
by Joe Mandese
Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The streaming biz took another step today as Amazon announced its new Fire TV, a $99 set-top box. The price point matches Apple TV, … Read the whole story
by Wendy Davis
A federal judge has signed off on PointRoll's settlement of a class-action lawsuit stemming from allegations that it circumvented Safari users' no-tracking settings. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The media landscape has seen an explosion of viewing content possibilities. And media research, with the increasing amount of Big Data intelligence, has become … Read the whole story
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by Wendy Davis
An appellate panel has cleared Google of contempt charges stemming from allegations that it allowed "Innocence of Muslims" to reappear on YouTube. The order … Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
If you don't have a reengagement strategy to keep inactive subscribers from falling out of your email program, you should. But if you're not … Read the whole story
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by P.J. Bednarski
AwesomenessTV, the multichannel YouTube outfit acquired last year by DreamWorks Animation, is acquiring Big Frame, another YouTube network of more than 300 channels,for $15 … Read the whole story
COMMENTARY
by Bob Shullman, Columnist
In my three "Engage:Affluent" columns this year, I have focused on those consumer segments that many marketers to the affluent indicate are the primary … Read the whole story
by Tyler Loechner
Centro's SiteScout, a demand-side platform (DSP), on Wednesday announced it has upgraded its software to allow advertisers to buy online video via real-time bidding … Read the whole story
by Laurie Sullivan
BitTorrent announced a few C-Suite appointments Wednesday, revealing that the chief marketing spot went to Jascha Kaykas-Wolff, where the analytics and data-driven alum says … Read the whole story
by Gavin O'Malley
Ready to reach a bigger global audience, AOL on Wednesday is expected to name Kim Kadlec as head of relationship management. She will be … Read the whole story