by Laurie Sullivan
Marketers will spend an estimated $137.5 billion this year on global advertising through digital channels, such as desktop and laptop computers, tablets and mobile … Read the whole story
COMMENTARY
by Joe Marchese
You probably took note of the Media Research Council (MRC) and IAB guidelines on viewability that were released earlier this week. Here's what you … Read the whole story
by Mark Walsh
China leaves the U.S. in the dust when it comes to embracing m-commerce. Seven out of 10 smartphone in China have used their devices … Read the whole story
COMMENTARY
by Mark Walsh
Among the initial wave of companies embracing iBeacon is mobile shopping platform InMarket. With its iBeacon system up and running, the company today named … Read the whole story
by Karl Greenberg
Internally, marketers are focusing on data acquisition, testing and optimization, and flexible and agile marketing processes. Externally, the top priorities are customer acquisition, personalized … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In a remarkable push for secrecy, Google has asked a federal judge to delete portions of a transcript of a court hearing -- even … Read the whole story
by Tanya Gazdik
"Budweiser has become particularly good at telling emotionally charged stories that are relevant to a broad audience," Peter Daboll, Ace Metrix CEO, tells "Marketing … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Amazon's Fire TV is formidable competition for an Apple TV that looks more outdated by the second. Apple now has to play catch up … Read the whole story
by Mark Walsh
Get ready to see more memes and goofy photos popping up online. Popular image-sharing platform Imgur on Thursday announced securing $40 million in a … Read the whole story
COMMENTARY
by Chris Smith
For decades, the gross rating point (GRP) metric has been used in television advertising to calculate campaign exposure with respect to reach and frequency … Read the whole story
by Tyler Loechner
Google is quasi-famous for some of the wittiest April Fools' pranks we see on a yearly basis. Turns out they may not be doing … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The streaming biz took another step today as Amazon announced its new Fire TV, a $99 set-top box. The price point matches Apple TV, … Read the whole story
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by Gavin O'Malley
Yahoo appears determined to reclaim Flickr's former glory and outdo rival photo-sharing services like Facebook's Instagram. Yet, those efforts suffered another setback this week … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
According to new study results from Pew Research Internet Center, not only is there a gap between young and old in terms of Internet … Read the whole story
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by Tyler Loechner
Rocket Fuel on Wednesday celebrated its six-year anniversary by officially opening its new global headquarters in Redwood City, Calif. The company more than doubled … Read the whole story