SearchBlog
by Laurie Sullivan, Staff Writer
Seventy-nine-year-old Mervis Diamond Importers uses site retargeting to connect with consumers looking to purchase fine jewelry. The business model supports a one-on-one connection in the physical
store. A major shift … Read the whole story
by Laurie Sullivan
Consumers are bored with the online shopping experience and want something new. But online and pick-up-in-store options are no longer a novelty for consumers. … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
The Media Research Council (MRC) and the IAB this week issued viewable impressions guidelines for both static display and video ads: for the former, … Read the whole story
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by Tyler Loechner
Perfect Audience, a self-serve retargeting platform, has announced that it has joined Twitter's Tailored Audience Program. To support its inclusion in the program, Perfect … Read the whole story
COMMENTARY
by Kaylie Smith
Automated advertising allows buyers to test multiple campaign attributes and update planning decisions in real-time. Combine this with the benefits of single workflows and … Read the whole story
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by Gavin O'Malley
A number of software startups are trying to solve social media's relevancy issue -- and connect brands with consumers in the process. Take Mightybell, … Read the whole story
COMMENTARY
by Holly Pavlika, Columnist
Latina moms are going to be the subject of the same fervor and focus that was put towards marketing to moms and social media … Read the whole story
by Mark Walsh
In the U.S., the battle for market share between iOS and Android has reached a virtual standstill. The Google mobile platform ran on 52% … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Smartphone action at retailer websites is on the verge of taking over. The latest tracking index shows a steep rise in smartphone shopping activity … Read the whole story
by Tyler Loechner
AdsNative, a supply-side platform with a focus on native advertising, has raised $2 million in funding. The round was led by Interwest Partners. Other … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile consumers are on a continuing journey as they shop. This point kept coming up during the course of numerous presentations and discussions at … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A controversial order requiring Google to censor the video "Innocence of Muslims" doesn't violate the free-speech rights of either Google or users who want … Read the whole story