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Seventy-nine-year-old Mervis Diamond Importers uses site retargeting to connect with consumers looking to purchase fine jewelry. The business model supports a one-on-one connection in the physical store. A major shift … Read the whole story
Consumers are bored with the online shopping experience and want something new. But online and pick-up-in-store options are no longer a novelty for consumers. … Read the whole story
- COMMENTARY
The Media Research Council (MRC) and the IAB this week issued viewable impressions guidelines for both static display and video ads: for the former, … Read the whole story
Perfect Audience, a self-serve retargeting platform, has announced that it has joined Twitter's Tailored Audience Program. To support its inclusion in the program, Perfect … Read the whole story
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Automated advertising allows buyers to test multiple campaign attributes and update planning decisions in real-time. Combine this with the benefits of single workflows and … Read the whole story
A number of software startups are trying to solve social media's relevancy issue -- and connect brands with consumers in the process. Take Mightybell, … Read the whole story
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Latina moms are going to be the subject of the same fervor and focus that was put towards marketing to moms and social media … Read the whole story
In the U.S., the battle for market share between iOS and Android has reached a virtual standstill. The Google mobile platform ran on 52% … Read the whole story
COMMENTARYSmartphone action at retailer websites is on the verge of taking over. The latest tracking index shows a steep rise in smartphone shopping activity … Read the whole story
AdsNative, a supply-side platform with a focus on native advertising, has raised $2 million in funding. The round was led by Interwest Partners. Other … Read the whole story
COMMENTARYMobile consumers are on a continuing journey as they shop. This point kept coming up during the course of numerous presentations and discussions at … Read the whole story
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A controversial order requiring Google to censor the video "Innocence of Muslims" doesn't violate the free-speech rights of either Google or users who want … Read the whole story
