Just 22% of consumers trust emails from companies or brands, 13% trust ads on Web sites, and only 32% trust ads in any channel, per research released Thursday. Only 30% … Read the whole story
For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive … Read the whole story
Let's stop hashtagging everything! First of all, it only belongs on Twitter. It's not a universal punctuation mark. And it doesn't belong in front … Read the whole story
Marketers are investing more of their online marketing budget in search campaigns. About 29% of Google product listing ad (PLA) budgets come from new … Read the whole story
In February, Navi Radjou, author of Jugaad Innovation, delivered a keynote presentation at the Kenshoo K2 Summit, focusing on the idea that businesses must … Read the whole story
IBM reported Thursday it was entering into an agreement to acquire Silverpop, a privately held software company based in Atlanta, Ga., as it attempts … Read the whole story
Marketers concentrate on analyzing consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and … Read the whole story
Spending on location-targeted mobile ads will increase 55% from $2.9 billion in 2013 to $4.9 billion this year, and reach $15.7 billion in 2018. … Read the whole story
If nothing else, the tracking of mobile phones in and around stores provides some interesting insights. For example, the percentage of people passing a … Read the whole story
It will take "smart acquisitions" and innovative technologies to keep the interest of kids as they grow into adults. The change in thinking has … Read the whole story
What makes good native advertising stand out against other ads (or even bad native advertising) is context. That context can refer to timing (event-based … Read the whole story
Boostability is customizing its partner programs to enable traditional media companies -- including broadcast TV, radio and cable -- to begin offering advertising clients … Read the whole story
The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything. Data-driven or "programmatic" marketing isn't just … Read the whole story
Mobile is a fast-growing but still a small part of overall U.S. retail sales. A new eMarketer industry forecast projects retail m-commerce will increase … Read the whole story
While many marketers are focused on hot topics such as mobile and second-screen strategies to help bridge experiences for consumers and brands, one area … Read the whole story
A new survey suggests that consumers are eager to get their hands on the next-generation "iPhone 6," rumored to have a larger screen than … Read the whole story
Allison + Partners has named Alan Weatherbee as its senior vice president of talent search. Weatherbee, who will be based in Boston, was previously … Read the whole story
Building on its new effort to target millennials, Turner Broadcasting's HLN news channel has now struck a strategic deal with Twitter. One of its … Read the whole story