by Laurie Sullivan
For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Let's stop hashtagging everything! First of all, it only belongs on Twitter. It's not a universal punctuation mark. And it doesn't belong in front … Read the whole story
by Laurie Sullivan
Marketers are investing more of their online marketing budget in search campaigns. About 29% of Google product listing ad (PLA) budgets come from new … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
In February, Navi Radjou, author of Jugaad Innovation, delivered a keynote presentation at the Kenshoo K2 Summit, focusing on the idea that businesses must … Read the whole story
by Laurie Sullivan
IBM reported Thursday it was entering into an agreement to acquire Silverpop, a privately held software company based in Atlanta, Ga., as it attempts … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers concentrate on analyzing consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and … Read the whole story
by Mark Walsh
Spending on location-targeted mobile ads will increase 55% from $2.9 billion in 2013 to $4.9 billion this year, and reach $15.7 billion in 2018. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
If nothing else, the tracking of mobile phones in and around stores provides some interesting insights. For example, the percentage of people passing a … Read the whole story
by Laurie Sullivan
It will take "smart acquisitions" and innovative technologies to keep the interest of kids as they grow into adults. The change in thinking has … Read the whole story
COMMENTARY
by Ryan Golden, Op-Ed Contributor
What makes good native advertising stand out against other ads (or even bad native advertising) is context. That context can refer to timing (event-based … Read the whole story
by Erik Sass
Boostability is customizing its partner programs to enable traditional media companies -- including broadcast TV, radio and cable -- to begin offering advertising clients … Read the whole story
COMMENTARY
by Walter Knapp
The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything. Data-driven or "programmatic" marketing isn't just … Read the whole story
by Mark Walsh
Mobile is a fast-growing but still a small part of overall U.S. retail sales. A new eMarketer industry forecast projects retail m-commerce will increase … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
While many marketers are focused on hot topics such as mobile and second-screen strategies to help bridge experiences for consumers and brands, one area … Read the whole story
by Mark Walsh
A new survey suggests that consumers are eager to get their hands on the next-generation "iPhone 6," rumored to have a larger screen than … Read the whole story
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by Val Brickates Kennedy
Allison + Partners has named Alan Weatherbee as its senior vice president of talent search. Weatherbee, who will be based in Boston, was previously … Read the whole story
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by Wayne Friedman
Building on its new effort to target millennials, Turner Broadcasting's HLN news channel has now struck a strategic deal with Twitter. One of its … Read the whole story