SearchBlog
by Laurie Sullivan, Staff Writer
Brands and agencies invested more ad dollars for search ads running across Google and Bing during Q1 2014, compared with the year-ago quarter, per The Search Agency. Among its clients, … Read the whole story
by Laurie Sullivan
Google reported revenue for the quarter, end March 31, 2014, rose 19% to $15.42 billion, compared with the year-ago quarter. The cost per click … Read the whole story
by Laurie Sullivan
Advertisers are getting better at connecting with potential and existing customers through search and social campaigns, even on mobile. Marketers spent 26% of budgets … Read the whole story
by Mark Walsh
Yahoo still awaits a turnaround in 2014. But the Web giant on Tuesday reported a modest revenue gain in the fourth quarter after four … Read the whole story
by Laurie Sullivan
Rimm-Kaufman Group released its first quarter Digital Marketing Report showing U.S. paid search spend among its clients rose 17% year-over-year, slightly down from 19% … Read the whole story
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by Tyler Loechner
Vertical Search Works on Tuesday announced it has acquired addGloo, a demand-side platform for online display advertising. VSW is a search marketing technology company … Read the whole story
by Laurie Sullivan
Marketers have high expectations for mobile advertising, but investments still trail the media's potential. Most marketers still don't see great performance and have difficulty … Read the whole story
by Tyler Loechner
Vserv.mobi on Wednesday announced the availability of Search Intent Ads -- or search ad formats -- into its mobile real-time bidding (RTB) exchange. The … Read the whole story
by Erik Sass
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispanics through the integration of Hunt Mobile Ads, a mobile ad network focused … Read the whole story
by Laurie Sullivan
MINI USA looked for a media partner to launch a new hardtop model working in tandem with its test drive promotion. The automaker chose … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Seattle-based startup Blab wants to become the crystal ball of advertising. It created technology allowing brands to predict, with 70% accuracy, trending topics … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The multiscreen viewer truly does exist. Crossover between television viewing and online video watching is growing as TV viewers increasingly rely on digital outlets … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Back in high school we called this "pissing in someone's corn flakes," but if you prefer Napoleonic metaphors, Google has "stolen a march" on … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
Last week my 3Q Digital colleague Susan Waldes wrote a blog post exploring all the ways that Google is steadily encroaching on the turf … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Continuing its feud with Google, the Authors Guild has asked a federal appellate court to rule that the search company's book-scanning project isn't protected … Read the whole story