SearchBlog
by Laurie Sullivan, Staff Writer
Don't be surprised if your favorite small or midsize company gets swallowed up by one of the big boys. The debt to positive equity ratio in the marketing industry continues … Read the whole story
by Laurie Sullivan
Kenshoo, known for predictive media optimization technology, said Thursday it will link-up with IBM to deliver search marketing campaign management to clients, such as … Read the whole story
-
by Richard Whitman, Columnist
Gee, wish I could say the same, but I guess somebody's got to pay for all those killer drones and non-functioning healthcare websites. And … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The multiscreen viewer truly does exist. Crossover between television viewing and online video watching is growing as TV viewers increasingly rely on digital outlets … Read the whole story
-
by Mark Walsh
Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. They includes the … Read the whole story
-
by Tyler Loechner
Giving its clients additional data on consumer behavior both on and offline, Salesforce on Thursday announced a partnership with Datalogix, a Big Data company … Read the whole story
by Mark Walsh
Nielsen on Thursday said it's launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the … Read the whole story
by Tyler Loechner
There have been a slew of recent reports ranking marketing automation software providers, and Hubspot checks in at or near the top in each … Read the whole story
COMMENTARY
by Melanie Shreffler, Columnist
Teens' brand preferences are as fragmented as their media habits. With cool new brands popping up overnight thanks to crowd funding and venture capital … Read the whole story
COMMENTARY
by Harry Kargman
The expected experience of mobile pre-roll is that a video advertisement will appear immediately before the editorial video content in the same video player. … Read the whole story