Search & Performance Marketing Daily
Thursday, April 17, 2014
  • IBM, Kenshoo Partner To Support Search Bid Management

    Kenshoo, known for predictive media optimization technology, said Thursday it will link-up with IBM to deliver search marketing campaign management to clients, such as ... Read the whole story

  • Interpublic Group Paid No Income Tax For Five Years

    Gee, wish I could say the same, but I guess somebody's got to pay for all those killer drones and non-functioning healthcare websites. And ... Read the whole story

  • Two-Thirds of New TV Show Viewers Search for Show First

    The multiscreen viewer truly does exist. Crossover between television viewing and online video watching is growing as TV viewers increasingly rely on digital outlets ... Read the whole story

  • Twitter Introduces Mobile App Install Ads

    Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. They includes the ... Read the whole story

  • Salesforce Taps Datalogix For Offline Data

    Giving its clients additional data on consumer behavior both on and offline, Salesforce on Thursday announced a partnership with Datalogix, a Big Data company ... Read the whole story

  • Nielsen In Final Tests Of Mobile Ad Measurement Service

    Nielsen on Thursday said it's launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the ... Read the whole story

  • Usual Suspects Top New Marketing Automation List

    There have been a slew of recent reports ranking marketing automation software providers, and Hubspot checks in at or near the top in each ... Read the whole story

  • Think Outside The Brand

    Teens' brand preferences are as fragmented as their media habits. With cool new brands popping up overnight thanks to crowd funding and venture capital ... Read the whole story

  • Where's The Whistleblower? The Problem With Mobile Pre-Roll

    The expected experience of mobile pre-roll is that a video advertisement will appear immediately before the editorial video content in the same video player. ... Read the whole story