SearchBlog
by Laurie Sullivan, Staff Writer
Taking a vacation this summer? Get searching. Bing searches convert into credits for frequent flyer, hotel or retail loyalty programs. The search engine partnered with a long list of companies … Read the whole story
by Laurie Sullivan
Google announced several tools Tuesday that allow companies to promote and target mobile application installations for use across its network. It also will expand … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As the ability to more precisely track mobile shoppers in stores improves, it begs the question of what retailers will do with all that … Read the whole story
by Wendy Davis
Google is asking a federal appellate court to turn away a group of consumers who say their privacy is violated by Gmail ads. The … Read the whole story
by Gavin O'Malley
While user growth remains a real concern, Facebook appears to be perfecting the art of monetization. Indeed, the social giant saw click-through rates (CTRs) … Read the whole story
by Mark Walsh
For years, marketers seeking to boost mobile ad spending touted the smartphone audience as young and affluent to help make up for its lack … Read the whole story
COMMENTARY
by Mike Lees
Many organizations turn to cross-pollination marketing, which leverages two brands to help customize and personalize the marketing experience for customers. Specifically, cross-pollination refers to … Read the whole story