Taking a vacation this summer? Get searching. Bing searches convert into credits for frequent flyer, hotel or retail loyalty programs. The search engine partnered with a long list of companies … Read the whole story
Google announced several tools Tuesday that allow companies to promote and target mobile application installations for use across its network. It also will expand … Read the whole story
As the ability to more precisely track mobile shoppers in stores improves, it begs the question of what retailers will do with all that … Read the whole story
Google is asking a federal appellate court to turn away a group of consumers who say their privacy is violated by Gmail ads. The … Read the whole story
While user growth remains a real concern, Facebook appears to be perfecting the art of monetization. Indeed, the social giant saw click-through rates (CTRs) … Read the whole story
For years, marketers seeking to boost mobile ad spending touted the smartphone audience as young and affluent to help make up for its lack … Read the whole story
Many organizations turn to cross-pollination marketing, which leverages two brands to help customize and personalize the marketing experience for customers. Specifically, cross-pollination refers to … Read the whole story