by Laurie Sullivan
360i has built a data-driven platform and business model to get better performance from search engine marketing, which brings the agency nearer to reverse-engineering … Read the whole story
COMMENTARY
by Lauren Kade
It's been awhile since we checked in on the latest in search engine optimization, so what's new? Turns out a lot! Read the whole story
by Laurie Sullivan
Marketers will spend 52% more on search engine optimization (SEO) by 2018. In fact, one in every $10 spent on digital marketing services will … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Is the banner dead? Maybe not -- but some say it's on its way. Matt Cooper, founder of Addroid, an ad platform for video-based … Read the whole story
by Joe Mandese
With Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one of the biggest audience platforms of all -- Facebook -- reportedly will unveil … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
When it comes to reaching mobile shoppers, many retailers may be missing the mark. Merchants have incentive to find effective ways to interact with … Read the whole story
by Laurie Sullivan
Looking for a financial adviser could take months. Consumers take to search engines to find information, and social sites to research other opinions -- … Read the whole story
COMMENTARY
by Catharine P. Taylor
As an unrehabilitated news junkie, I've long been fascinated by how the fragmentation of media still allows the news of the day to somehow … Read the whole story
by Laurie Sullivan
Publishers Clearing House (PCH) will launch a television campaign for its forthcoming campaign, The Dream Life, giving away $2 million immediately, plus $10,000 monthly … Read the whole story
COMMENTARY
by Wolf Allisat
So when did M&A get cool? If 2013-14 has been the year of the strategic, future-facing acquisition, there have definitely been more than just … Read the whole story
by Tyler Loechner
When it comes to getting users to engage with mobile banners, video appears to be the way to do it, at least for the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Microsoft presents at the NewFronts beginning Monday -- and Scott Ferris, Microsoft general manager for the video group, is excitedly predicting that its new … Read the whole story
by Sarah Mahoney
A new study from Deloitte Digital finds that stores are pouring their money into m-commerce sites that don't appeal to shoppers. And consumers are … Read the whole story
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by Tyler Loechner
DataXu, a demand-side platform (DSP), on Monday announced it has partnered with DoubleVerify to give its clients additional protection against fraud. DoubleVerify's technology will … Read the whole story
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by Gavin O'Malley
Despite modest economic growth, local digital ad dollars are on pace to exceed $52.7 billion by 2018 -- up from $31.7 billion this year. … Read the whole story