SearchBlog
by Laurie Sullivan, Staff Writer
The amount consumers spend with any one brand during their lifetime varies. The estimated amount should factor into brand marketing budgets from display and video to search. A panel of … Read the whole story
by Laurie Sullivan
The Department of Homeland Security has issued an alert asking government and state agencies to stop using Internet Explorer until Microsoft fixes vulnerabilities in … Read the whole story
COMMENTARY
by John Busby
According to Google, 70% of mobile local searches result in a consumer connecting with a business over the phone. And 66% actually visit the … Read the whole story
by Laurie Sullivan
Target worked with Facebook to create a mobile application called Cartwheel that allows consumers to save money. The app enables consumers to change product … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The White House is about to issue a preliminary report on the wide range of challenges big data and targeting pose to existing laws … Read the whole story
by Tyler Loechner
Mobile advertising shows no signs of sluggishness. Global mobile traffic has grown 45.5% quarter-over-quarter between Q3 2013 and Q1 2014, and ad spend has … Read the whole story
COMMENTARY
by Mark Walsh
The mobile shift reflected in Facebook's results is also having an impact on content sharing, according to the latest report from AddThis, which collects … Read the whole story
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by Joe Mandese
In the battle for digital ratings dominance, comScore has scored a big one: A global measurement deal with Yahoo that bakes its vCE ratings … Read the whole story
COMMENTARY
by Jayant Kadambi, Op-Ed Contributor
Advertisers want assurance that they can reach their target audience with ads that are viewable. Without the means to identify this type of premium … Read the whole story
by Mark Walsh
Yahoo on Monday unveiled its first full-length scripted series at the Digital Content NewFronts, turning to veteran Hollywood producers for two original half-hour comedies. … Read the whole story
by Wendy Davis
Google, Vibrant Media and WPP's Media Innovation Group acted "contrary to industry practice and contrary to their own privacy policies" when they circumvented Safari … Read the whole story
by Wayne Friedman
Television advertising sales efforts between CBS and The CW Network will be coordinated for this upfront market. CBS, which in a joint venture with … Read the whole story
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by Mark Walsh
Aiming to convince more businesses to adopt its payments system, Square on Tuesday announced a trio of new services to enhance its offering. The … Read the whole story