The amount consumers spend with any one brand during their lifetime varies. The estimated amount should factor into brand marketing budgets from display and video to search. A panel of … Read the whole story
The Department of Homeland Security has issued an alert asking government and state agencies to stop using Internet Explorer until Microsoft fixes vulnerabilities in … Read the whole story
According to Google, 70% of mobile local searches result in a consumer connecting with a business over the phone. And 66% actually visit the … Read the whole story
Target worked with Facebook to create a mobile application called Cartwheel that allows consumers to save money. The app enables consumers to change product … Read the whole story
The White House is about to issue a preliminary report on the wide range of challenges big data and targeting pose to existing laws … Read the whole story
Mobile advertising shows no signs of sluggishness. Global mobile traffic has grown 45.5% quarter-over-quarter between Q3 2013 and Q1 2014, and ad spend has … Read the whole story
The mobile shift reflected in Facebook's results is also having an impact on content sharing, according to the latest report from AddThis, which collects … Read the whole story
In the battle for digital ratings dominance, comScore has scored a big one: A global measurement deal with Yahoo that bakes its vCE ratings … Read the whole story
Advertisers want assurance that they can reach their target audience with ads that are viewable. Without the means to identify this type of premium … Read the whole story
Yahoo on Monday unveiled its first full-length scripted series at the Digital Content NewFronts, turning to veteran Hollywood producers for two original half-hour comedies. … Read the whole story
Google, Vibrant Media and WPP's Media Innovation Group acted "contrary to industry practice and contrary to their own privacy policies" when they circumvented Safari … Read the whole story
Television advertising sales efforts between CBS and The CW Network will be coordinated for this upfront market. CBS, which in a joint venture with … Read the whole story
Aiming to convince more businesses to adopt its payments system, Square on Tuesday announced a trio of new services to enhance its offering. The … Read the whole story