Search & Performance Marketing Daily
Wednesday, April 30, 2014
  • It's Time: Search, Advertising Agencies Must Bend

    Agencies need to "bend their thinking" and become more flexible with contract rules. Fernando Bazan Athie, emarketing supervisor in LATAM at 3M, has stepped ... Read the whole story

  • Millennial Men Are Biggest Mobile Travel Users, Airlines Biggest Ad Spenders

    Mobile is becoming all-purpose for travel. The mobile travel audience skews male (60%), with the majority in the 25-44 age range. The single biggest ... Read the whole story

  • Twitter Expected To Deliver Strong Operating Results, Digital Ads Modest

    Despite continued concerns about Twitter's ad strategy and its ability to scale usership, the company is widely expected to report another strong quarter. Betraying ... Read the whole story

  • Fast-Growing Moe's Moves Into National TV

    Moe's has invested in a "significant" national cable buy for a new 30-second ad that launched last week, and will run through May 18, ... Read the whole story

  • Local Search: Tips For Driving Buyers To Businesses

    According to Google, 70% of mobile local searches result in a consumer connecting with a business over the phone. And 66% actually visit the ... Read the whole story

  • What The Modern Shopper Looks Like

    The affluent consumer has come a long way in the 21st century. Today's big spender is a working executive who is always on the ... Read the whole story