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El Pollo Loco took to social media, asking its more than 14,000 Twitter followers and 100,000 Facebook fans to express their passion for the brand's fresh ingredients in its fire-grilled … Read the whole story
Agencies need to "bend their thinking" and become more flexible with contract rules. Fernando Bazan Athie, emarketing supervisor in LATAM at 3M, has stepped … Read the whole story
Mobile is becoming all-purpose for travel. The mobile travel audience skews male (60%), with the majority in the 25-44 age range. The single biggest … Read the whole story
Despite continued concerns about Twitter's ad strategy and its ability to scale usership, the company is widely expected to report another strong quarter. Betraying … Read the whole story
Moe's has invested in a "significant" national cable buy for a new 30-second ad that launched last week, and will run through May 18, … Read the whole story
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According to Google, 70% of mobile local searches result in a consumer connecting with a business over the phone. And 66% actually visit the … Read the whole story
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The affluent consumer has come a long way in the 21st century. Today's big spender is a working executive who is always on the … Read the whole story
