Consumer needs outpace the app and service requirements now available for mobile computing. So it's not surprising that a joint study between Kenshoo and Yahoo reveals that 19% of marketers … Read the whole story
Kenshoo said it will expand its operations to focus on predictive media optimization technology in products supporting China, Japan and Southeast Asia to meet … Read the whole story
MediaPost's Online Spin columnist Joseph Jaffe wrote a great piece Tuesday on "The Death of Anonymity." He shows how anonymity in the era of … Read the whole story
Tech companies often have agreements to protect their intellectual property. Sometimes it's done through new hire non-disclose agreements, and sometimes companies have individual agreements … Read the whole story
How do you solve a problem like massive popularity and an over supply of content? You start Google Preferred, the YouTube slice of the … Read the whole story
Yelp on Tuesday reported a 66% increase in revenue to $76.4 million in the third quarter, fueled by its local advertising business. Yelp said … Read the whole story
As expected, Facebook on Wednesday announced a mobile ad network at its F8 developer conference that will allow it to target its 1.3 billion … Read the whole story
At a time when a rapidly expanding "TV universe" is poised to explode into an even more expansive "video universe," Nielsen is releasing new … Read the whole story
Octoly, a new brand management software company that helps YouTube advertisers, earlier this week launched a beta test of two new products, Suite360 and … Read the whole story
IPG gets the nod for creative advertising, while Dentsu Aegis will handle media planning, buying and search advertising. Microsoft began the review in January … Read the whole story