SearchBlog
by Laurie Sullivan, Staff Writer
Target has not landed on a specific strategy or provider when it comes to using iBeacons in its stores, but the big-box retailer continues to work on honing approach to … Read the whole story
by Wendy Davis
Personalized ads and content can offer benefits to consumers, but also can reflect discrimination that causes "real harm to individuals," the White House said … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
North American marketers on average use 7.5 different social tactics when reaching out to consumers. They range from Facebook update posts and brand pages, … Read the whole story
by Laurie Sullivan
Microsoft said Friday that it will open in Miami its first Innovation Center in the United States. The center, scheduled to open later this … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Obama Administration's "Big Data" report, released this afternoon, offers at least one suggestion that privacy advocates and marketers can agree on: The report … Read the whole story
by Aaron Baar
Household penetration rates of Internet-connected devices such as Internet-enabled televisions, Blu-ray players, tablets, smartphones and portable wireless speakers are projected to grow this year, … Read the whole story
COMMENTARY
by Frank Riolo
The overall public image of Millennials consists of young, self-important 20-somethings with poor work ethic and a mobile device in hand at all times. … Read the whole story
by Wendy Davis
Yahoo has stopped honoring the do-not-track requests that users send through their browsers, the company said this week. The move marks a turnaround for … Read the whole story
by Mark Walsh
For tablets, what a difference a year makes. A hot item during the 2013 holiday season, demand cooled off dramatically in the first quarter … Read the whole story
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by Gavin O'Malley
Betting on branded "listicles," themed questionnaires and similarly shareable native ad formats, DigitasLBi is bringing BuzzFeed in-house. Along with developing brand strategies, the BuzzFeed … Read the whole story
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by Mark Walsh
LinkedIn reported a first-quarter loss on increased expenses, but had better-than-expected revenue. The social networking site on Thursday said revenue rose 46% to $473.2 … Read the whole story
by Tyler Loechner
Digital video ad platform Vindico on Thursday released its 2013 Annual Report. The focus of the report was on video ad quality, and Vindico … Read the whole story
COMMENTARY
by Mark Walsh
Foursquare is ditching the check-in. About time. The company on Thursday announced launching a new app called Swarm for finding friends nearby, while the … Read the whole story