SearchBlog
Target has not landed on a specific strategy or provider when it comes to using iBeacons in its stores, but the big-box retailer continues to work on honing approach to … Read the whole story
Personalized ads and content can offer benefits to consumers, but also can reflect discrimination that causes "real harm to individuals," the White House said … Read the whole story
- COMMENTARY
North American marketers on average use 7.5 different social tactics when reaching out to consumers. They range from Facebook update posts and brand pages, … Read the whole story
Microsoft said Friday that it will open in Miami its first Innovation Center in the United States. The center, scheduled to open later this … Read the whole story
- COMMENTARY
The Obama Administration's "Big Data" report, released this afternoon, offers at least one suggestion that privacy advocates and marketers can agree on: The report … Read the whole story
Household penetration rates of Internet-connected devices such as Internet-enabled televisions, Blu-ray players, tablets, smartphones and portable wireless speakers are projected to grow this year, … Read the whole story
- COMMENTARY
The overall public image of Millennials consists of young, self-important 20-somethings with poor work ethic and a mobile device in hand at all times. … Read the whole story
Yahoo has stopped honoring the do-not-track requests that users send through their browsers, the company said this week. The move marks a turnaround for … Read the whole story
For tablets, what a difference a year makes. A hot item during the 2013 holiday season, demand cooled off dramatically in the first quarter … Read the whole story
Betting on branded "listicles," themed questionnaires and similarly shareable native ad formats, DigitasLBi is bringing BuzzFeed in-house. Along with developing brand strategies, the BuzzFeed … Read the whole story
LinkedIn reported a first-quarter loss on increased expenses, but had better-than-expected revenue. The social networking site on Thursday said revenue rose 46% to $473.2 … Read the whole story
Digital video ad platform Vindico on Thursday released its 2013 Annual Report. The focus of the report was on video ad quality, and Vindico … Read the whole story
COMMENTARYFoursquare is ditching the check-in. About time. The company on Thursday announced launching a new app called Swarm for finding friends nearby, while the … Read the whole story
