Google+ user Florian Kiersch has been experimenting with code snippets that would enable Chrome users to bookmark beyond saving pages of Web sites to revisit later. It's a feature that … Read the whole story
Google has acquired Adometry, which specializes in online advertising attribution, to help advertisers better understand the conversion impact of cross-channel and multiscreen campaigns. The … Read the whole story
Walmart's innovation lab and research and development center, @WalmartLabs, has made its 12th acquisition with Adchemy. The latest acquisition, among the largest in terms … Read the whole story
For the first time since it began ranking the world's biggest media owners, Publicis' Zenith Optimedia unit says two Chinese companies have made its … Read the whole story
In light of its expanding international presence, LinkedIn is rolling out a pair of new targeting options: language preference targeting and personalized page feed. … Read the whole story
Vevo is tapping the native ad specialists at Mirriad to mix brand messages into music videos. Kicking things off, Levi's is being featured in … Read the whole story
As new research shows, despite boasting record engagement levels and a cool factor not seen since Facebook's early days, Instagram's relative infancy means that … Read the whole story
Every time you hear of an iBeacons trial, does the idea that shoppers will find news of offers fascinating not quite ring true? They … Read the whole story
Weighing in on the debate about net neutrality, the browser developer Mozilla is urging the Federal Communications Commission to pave the way for imposing … Read the whole story
The annual growth of mobile commerce continues as shopping activities migrate from desktops to mobile devices. A new mobile commerce index shows increased smartphone … Read the whole story
According to the results of a recent survey conducted by Ascend2, "if you don't appear on page one of the search results, you don't … Read the whole story