SearchBlog
by Laurie Sullivan, Staff Writer
The most recent founders' letter to investors written by Larry Page hints at the future of search after describing the more than 100 billion searches monthly -- of which 15% … Read the whole story
by Laurie Sullivan
Broadcast television continues to miss a massive opportunity when it comes to finding its audience online through search data. While media agencies need to … Read the whole story
COMMENTARY
by Mark Walsh
The Pew Research Center weighs in today with a new report on the topic, predicting that the Internet of Things will be a reality … Read the whole story
by Joe Mandese
In a sign of just how important plumbing has become in Madison Avenue's shift toward data-driven advertising, media and marketing decisions, Big Data's big … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
So the other shoe has finally dropped. Google recently announced that paid search has been made secure. Since marketers have also dealt with the … Read the whole story
by Laurie Sullivan
Small is the new big. Need trumps desire. This change in consumer behavior will require brands and retailers to rethink how they connect with … Read the whole story
by Mark Walsh
The Interactive Advertising Bureau on Thursday announced plans to align separate standards developed for digital video, mobile apps, and Web-based rich media ads. The … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As smartphone use among college students reaches full penetration, the kids are getting a bit ticked by all the damn ads. Or at least … Read the whole story
by Laurie Sullivan
Ryan Seacrest and Advance Publications, the parent company of Conde Nast, have invested in the emerging media and entertainment company DigiTour Media, which produces … Read the whole story
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by Tyler Loechner
Komli Media, a demand-side platform (DSP) with a focus on retargeting, on Thursday announced it has added mobile retargeting to its suite of offerings. … Read the whole story
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by Tyler Loechner
MyThings, a demand-side platform (DSP), this week struck a partnership with comScore for ad certification tech.The partnership gives myThing clients access to comScore's validated … Read the whole story
COMMENTARY
by Ed Brill
With new uses for data analytics and emphasis on creating greater context for mobile interactions, there must be a heightened emphasis on effective mobile … Read the whole story