The most recent founders' letter to investors written by Larry Page hints at the future of search after describing the more than 100 billion searches monthly -- of which 15% … Read the whole story
Broadcast television continues to miss a massive opportunity when it comes to finding its audience online through search data. While media agencies need to … Read the whole story
The Pew Research Center weighs in today with a new report on the topic, predicting that the Internet of Things will be a reality … Read the whole story
In a sign of just how important plumbing has become in Madison Avenue's shift toward data-driven advertising, media and marketing decisions, Big Data's big … Read the whole story
So the other shoe has finally dropped. Google recently announced that paid search has been made secure. Since marketers have also dealt with the … Read the whole story
Small is the new big. Need trumps desire. This change in consumer behavior will require brands and retailers to rethink how they connect with … Read the whole story
The Interactive Advertising Bureau on Thursday announced plans to align separate standards developed for digital video, mobile apps, and Web-based rich media ads. The … Read the whole story
As smartphone use among college students reaches full penetration, the kids are getting a bit ticked by all the damn ads. Or at least … Read the whole story
Ryan Seacrest and Advance Publications, the parent company of Conde Nast, have invested in the emerging media and entertainment company DigiTour Media, which produces … Read the whole story
Komli Media, a demand-side platform (DSP) with a focus on retargeting, on Thursday announced it has added mobile retargeting to its suite of offerings. … Read the whole story
MyThings, a demand-side platform (DSP), this week struck a partnership with comScore for ad certification tech.The partnership gives myThing clients access to comScore's validated … Read the whole story
With new uses for data analytics and emphasis on creating greater context for mobile interactions, there must be a heightened emphasis on effective mobile … Read the whole story