SearchBlog
by Laurie Sullivan, Staff Writer
The Internet of Things will require search marketers to think differently about content and search engine marketing. As search and the Internet continue to mature, the content becomes a data … Read the whole story
by Laurie Sullivan
The latest report from the Efficient Frontier Foundation, (EFF) Who Has Your Back?, details just how far companies will go when it comes to … Read the whole story
COMMENTARY
by Ray Pun
With geolocation targeting becoming more popular but potentially invasive, how can organizations strike the right balance between stalking and smart marketing when it comes … Read the whole story
by Laurie Sullivan
Marketers will spend more on search marketing although it is becoming increasingly challenging to measure campaign returns. To ease the pain, many will make … Read the whole story
by Gavin O'Malley
Despite aggressive monetization efforts, Pinterest has decided to take another $200 million in capital at a valuation of $5 billion. Pinterest will continue to … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Most user interactions with brands on social media are positive or neutral. Twitter is the platform with the most positive interactions, according to a … Read the whole story
by Tyler Loechner
In a bid to capitalize on two of the largest trends in advertising today -- mobile and programmatic -- sell-side platform (SSP) PubMatic has … Read the whole story
COMMENTARY
by Raquel Cadourcy
The mobile phone is the modern day concierge, especially for consumers with a luxury appetite. They use mobile devices to shop online, share photos … Read the whole story
by Larissa Faw
Score one for comScore in its battle for dominance of Madison Avenue's digital currency, as Interpublic's Mediabrands names it a "strategic partner" for digital … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A cheer rippled across the globe from all those with lurid pasts when the European Court of Justice ruled this week that people have … Read the whole story
by Erik Sass
Close on the heels of the sudden, unexpected, and largely unexplained departure of executive editor Jill Abramson, a leaked internal memo from The New … Read the whole story
by Mark Walsh
Yahoo on Thursday launched its latest digital magazine, Yahoo Movies, aiming to create a video-rich mecca for movie fans. Yahoo Movies has the same … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Street on Friday posted an article exploring the possibilities of a Yahoo-AOL merger, noting that Yahoo could be attracted to AOL's strong programmatic … Read the whole story