The Internet of Things will require search marketers to think differently about content and search engine marketing. As search and the Internet continue to mature, the content becomes a data … Read the whole story
The latest report from the Efficient Frontier Foundation, (EFF) Who Has Your Back?, details just how far companies will go when it comes to … Read the whole story
With geolocation targeting becoming more popular but potentially invasive, how can organizations strike the right balance between stalking and smart marketing when it comes … Read the whole story
Marketers will spend more on search marketing although it is becoming increasingly challenging to measure campaign returns. To ease the pain, many will make … Read the whole story
Despite aggressive monetization efforts, Pinterest has decided to take another $200 million in capital at a valuation of $5 billion. Pinterest will continue to … Read the whole story
Most user interactions with brands on social media are positive or neutral. Twitter is the platform with the most positive interactions, according to a … Read the whole story
In a bid to capitalize on two of the largest trends in advertising today -- mobile and programmatic -- sell-side platform (SSP) PubMatic has … Read the whole story
The mobile phone is the modern day concierge, especially for consumers with a luxury appetite. They use mobile devices to shop online, share photos … Read the whole story
Score one for comScore in its battle for dominance of Madison Avenue's digital currency, as Interpublic's Mediabrands names it a "strategic partner" for digital … Read the whole story
A cheer rippled across the globe from all those with lurid pasts when the European Court of Justice ruled this week that people have … Read the whole story
Close on the heels of the sudden, unexpected, and largely unexplained departure of executive editor Jill Abramson, a leaked internal memo from The New … Read the whole story
Yahoo on Thursday launched its latest digital magazine, Yahoo Movies, aiming to create a video-rich mecca for movie fans. Yahoo Movies has the same … Read the whole story
The Street on Friday posted an article exploring the possibilities of a Yahoo-AOL merger, noting that Yahoo could be attracted to AOL's strong programmatic … Read the whole story