SearchBlog
by Laurie Sullivan, Staff Writer
Search trends, keyword patterns and data points have cultural nuances and consumer preferences woven throughout. And while search engine marketers have been quick to use paid search for
direct-response advertising, … Read the whole story
by Laurie Sullivan
Another day, another Google acquisition -- seriously. Google said it will acquire device management company Divide, which helps enterprise customers manage and secure employee … Read the whole story
COMMENTARY
by Marcus Fischer
Don't like your Google search results? Move to Europe. Read the whole story
by Laurie Sullivan
Google will sponsor a robotics exhibit at the Museum of Science and Industry in Chicago in spring 2015, demonstrating power in numbers. It has … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A psychologist recommends that advertisers have mobile media wrong if they think it's just another screen. It is an extension of ourselves. Advertising as … Read the whole story
by Erik Sass
Location data is the "killer app" of mobile advertising and marketing, but a surprisingly large amount of the information used to target mobile users … Read the whole story
COMMENTARY
by Peter Prodromou
Yahoo! announced it's getting in on the original content production game with its Yahoo! Screen video content service, producing two new comedies. Plus, Microsoft … Read the whole story
by Laurie Sullivan
Humanizing a brand requires social media authenticity, and few easily discover the way. The task of finding a voice may seem daunting, and many … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
I think of PSFK's annual New York City conference as Next-Gen TED, since it brings to the stage a series of wickedly smart designers, … Read the whole story
by Mark Walsh
Just over one-third of the $50 billion in projected U.S. digital ad spending this year will be earmarked for ads running on mobile devices, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Technology lets us get more intrusive," said Judy Shapiro, CEO and founder of engageSimply. "But it also lets us get more intimate." Damn you, … Read the whole story
by Karl Greenberg
Given that The New York Times has created highly engaging, sophisticated and aesthetically consistent marketing partnerships with the likes of Goldman Sachs and United … Read the whole story
by Tyler Loechner
IAB 's 2013 AdEx Benchmark report says the European online ad market grew 11.9% year-over-year to EUR27.3 billion ($37.4 billion). Per the report, that's … Read the whole story