Search trends, keyword patterns and data points have cultural nuances and consumer preferences woven throughout. And while search engine marketers have been quick to use paid search for direct-response advertising, … Read the whole story
Another day, another Google acquisition -- seriously. Google said it will acquire device management company Divide, which helps enterprise customers manage and secure employee … Read the whole story
Don't like your Google search results? Move to Europe. Read the whole story
Google will sponsor a robotics exhibit at the Museum of Science and Industry in Chicago in spring 2015, demonstrating power in numbers. It has … Read the whole story
A psychologist recommends that advertisers have mobile media wrong if they think it's just another screen. It is an extension of ourselves. Advertising as … Read the whole story
Location data is the "killer app" of mobile advertising and marketing, but a surprisingly large amount of the information used to target mobile users … Read the whole story
Yahoo! announced it's getting in on the original content production game with its Yahoo! Screen video content service, producing two new comedies. Plus, Microsoft … Read the whole story
Humanizing a brand requires social media authenticity, and few easily discover the way. The task of finding a voice may seem daunting, and many … Read the whole story
I think of PSFK's annual New York City conference as Next-Gen TED, since it brings to the stage a series of wickedly smart designers, … Read the whole story
Just over one-third of the $50 billion in projected U.S. digital ad spending this year will be earmarked for ads running on mobile devices, … Read the whole story
"Technology lets us get more intrusive," said Judy Shapiro, CEO and founder of engageSimply. "But it also lets us get more intimate." Damn you, … Read the whole story
Given that The New York Times has created highly engaging, sophisticated and aesthetically consistent marketing partnerships with the likes of Goldman Sachs and United … Read the whole story
IAB 's 2013 AdEx Benchmark report says the European online ad market grew 11.9% year-over-year to EUR27.3 billion ($37.4 billion). Per the report, that's … Read the whole story