SearchBlog
by Laurie Sullivan, Staff Writer
Google doesn't need to acquire Twitch if it wants to allow YouTube visitors to play video games streaming from the site, but it does if the company wants to augment … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A federal appellate court has turned away consumers who say their privacy is violated by Gmail ads. The 9th Circuit Court of Appeals rejected … Read the whole story
by Laurie Sullivan
Google has taken a bite out of Apple to become the world's most valuable brand, per Millward Brown. The global market research agency released … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 58% of employees participating in a recent survey did not receive a device from their employer, but still purchased one on their own. … Read the whole story
by Mark Walsh
Facebook is expanding its new video ads beyond the U.S. to countries including Australia, Brazil, Canada, France, Germany, Japan and the U.K. The international … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Remember when this year was the year of interactive TV? And then the next year was, and the next, and the next? Well, it's … Read the whole story
COMMENTARY
by Mark Klein
There are several different names for relevant marketing: personalized marketing, individualized marketing, one-to-one marketing, micro marketing are some we've heard. Lots of companies want … Read the whole story
by Mark Walsh
Dunkin' Donuts is known as a mobile innovator in the retail space, through its early embrace of mobile promotions, and platforms, such asTwitter and … Read the whole story
COMMENTARY
by Jamie Fellows
Testing and optimization are key components of performance, but are often a missed step in the mobile native ad strategy. While native is fully … Read the whole story
by Tyler Loechner
Local brands are rapidly making use of programmatic ad buying and have more than doubled their share of market spend in the past year. … Read the whole story