SearchBlog
Marketers must approach the creation of video as an experience to tell the story, Mike Monello, partner and chief creative officer at Campfire, said Thursday during his OMMA Video keynote. … Read the whole story
As Brazil prepares to host the World Cup, Google analyzes a surge in searches related to the sport. While the tournament -- scheduled to … Read the whole story
- COMMENTARY
Accessibility is set to have a big impact on website design in 2014. Among other market forces, the U.S. Department of Justice has announced … Read the whole story
Google explains in a letter to the U.S. Securities and Exchange Commission it expects foreign operations outside the U.S. will become a significant portion … Read the whole story
- COMMENTARY
Everybody knows YouTube is the hugely dominant online video site by which everything else gets judged. If so, how to explain that Google derives … Read the whole story
AOL is pushing to become a dominant player in the emerging "programmatic TV" buying space, announcing yet another acquisition -- advanced TV audience targeting … Read the whole story
The Association of National Advertisers (ANA) on Thursday announced it plans to "acquire" the Brand Activation Association (BAA). The acquisition will take place on … Read the whole story
- COMMENTARY
What do you call advertising annealed into publishers' content, marketing communications that has been annealed to the shape of the digital environment in which … Read the whole story
FirstBank has launched an amusing TV spot to promote its easy-to-use mobile banking app. The ad takes place at a family's dinner table, where … Read the whole story
Kristi Argyilan has jumped from president of Interpublic's Mediabrands' Magna Global North America unit to a top position at retail giant Target. She is … Read the whole story
- COMMENTARY
Hispanic Millennials are the single most important consumer group per capita in the U.S. Read the whole story
Programmatic video advertising platform BrightRoll on Thursday announced partnerships with eXelate and Precision Market Insights (from Verizon) in an effort to boost mobile audience … Read the whole story
- COMMENTARY
This week, Coca-Cola released a new campaign, "This is AHH." In a first for the brand, the spots are solely comprised of user-generated content. … Read the whole story
