I'm planning to drive this summer through Yellowstone and the Grand Teton national parks. I haven't been in the area since crossing from Brooklyn, N.Y., to California at the age … Read the whole story
Omnicom Media Group announced Tuesday a first-of-its-kind deal with Twitter that integrates the agency's programmatic ad-buying unit Accuen with the social network's mobile ad … Read the whole story
When it comes to online advertising, speed matters. While it dramatically affects the online advertising media from search to video to display and programmatic … Read the whole story
Twitter has struck a deal with "Billboard" magazine to serve up real-time stats on the top trending music. The online magazine teamed up with … Read the whole story
The Advertising Research Foundation (ARF) has once again expanded its board of directors as part of a strategic plan to broaden its perspective and … Read the whole story
Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it has acquired eDealya, a mobile data management platform (DMP). The acquisition brings additional … Read the whole story
The huge popularity of games like Candy Crush and Angry Birds has put the spotlight on mobile devices as gaming platforms in recent years. … Read the whole story
In SMEs across the country, executives who convinced the boss that Facebook provides free access to a huge fan base are currently scratching their … Read the whole story
According to Mirren Business Development, and RSW/US's respective databases of senior agency executives, "Salesforce" is the most often mentioned tool for agencies to support … Read the whole story
Over the years, Google has introduced many useful tools and programs. Gmail and Adwords have to be on the top of my list, but … Read the whole story
I recently had the opportunity to be part of a panel discussion focused on consumer engagement in Durham, N.C., for Duke University's 5th Annual … Read the whole story
Smart remote app Peel is launching a tune-in ad unit for The History Channel that can change your TV channel from the ad itself. … Read the whole story
Even as the industry expresses shock at advertiser-supported publications selling advertising space to advertisers, magazines and newspapers are tripping over one another to actually, … Read the whole story