SearchBlog
by Laurie Sullivan, Staff Writer
"The New York Times" produces more than 300 URLs daily, but media companies like Huffington Post and BuzzFeed have, in just a few years, eclipsed online traffic of "The New … Read the whole story
by Laurie Sullivan
Publishers Clearing House will release a mobile-ad optimization service on the Liquid Wireless platform that supports tasks similar to multivariate testing technology. Using first-party … Read the whole story
COMMENTARY
by John Busby
This fall I will watch a ton of football, which means I will see a ton of advertisements for trucks and beer. What if … Read the whole story
by Mark Walsh
The Meeker Internet report estimates that mobile accounts for 20% of time spent, but garners only 4% of all ad spending. Conversely, print now … Read the whole story
COMMENTARY
by
Lost in the rhetoric about native advertising is that journalism has always been about the money. The traditional model that has shaped journalism and … Read the whole story
by Gavin O'Malley
Social relationship platform SocialFlow just scored a partnership with DigitasLBi. Per the pact, DigitasLBi has agreed to offer SocialFlow's algorithm-based technology to clients. At … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Protecting sponsors' rights is no longer about stopping guerrilla marketing in stadia. This World Cup is going to be the first major sporting spectacle … Read the whole story
by Mark Walsh
Because of a far steeper decline than expected in demand in the first quarter, IDC on Thursday lowered its outlook for tablet shipments this … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The annual Ifbyphone State of Marketing Measurement Survey identifies what successful marketers are doing. The 2014 survey examines trends in how often CEOs are … Read the whole story
by Tyler Loechner
Mobile ad network InMobi on Thursday announced it has launched a programmatic exchange for mobile advertising, dubbed the InMobi Exchange. InMobi has tapped Rubicon … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With deal-making in the traditional TV upfront market set to start, one veteran digital brand is pushing -- what else? -- a big new … Read the whole story
by Wayne Friedman
Integrated cross-media campaigns may be good for the future -- but recent results suggest they still have a long way to go. Nielsen says … Read the whole story