SearchBlog
by Laurie Sullivan, Staff Writer
Consumers don't always describe colors like marketers do. Consumers might call the color salmon; and the marketer, coral. In a world of still images on Pinterest, or short-form videos on … Read the whole story
by Laurie Sullivan
Apple delivers on a new version of its Web browser Safari that aims to provide better performance and lower power drain on devices. The … Read the whole story
COMMENTARY
by Christine Hardy, Taryn Tarantino
Staying current with new treatment options is essential for physicians, who need to quickly find information to manage patient challenges. We have uncovered another … Read the whole story
by Laurie Sullivan
Marin Software has acquired San Francisco-based Perfect Audience to support ad retargeting across Facebook, Twitter and other social sites. The transaction closed Monday. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile shoppers have been able to buy from anywhere for some time and now some are being given the chance to buy faster. French … Read the whole story
by Laurie Sullivan
Hotwire will launch a nationwide branding campaign earmarked at $40 million for the year. Spots begin airing Monday on more than 30 cable networks. … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What you are reading is sponsored content, because this is an advertising-supported publication. If you were to put a little yellow label above this … Read the whole story
by Tyler Loechner
The rise of Big Data and the promise of personalization hasn't stopped some in the industry from trying to make it even easier for … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
BuzzFeed has become the latest online publisher to finesse the way it describes native advertising, making it crystal clear that it wants to be … Read the whole story
by Wendy Davis
Facebook wants a federal appeals court to uphold a $20 million settlement of a class-action lawsuit stemming from the sponsored stories' program. Facebook's papers … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Most people are familiar with the five stages of grief, as pioneered by Swiss-American psychiatrist Elisabeth Kbler-Ross in her 1969 book "On Death and … Read the whole story
by Karl Greenberg
Lease-to-own home goods retailer Aaron's is touting its payment options for poor-credit customers with an ad campaign that launched this week. The Atlanta-based retailer … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Apple will be expanding both its iTunes Radio content mix and its ad targeting to include local markets later this year, according to reports. … Read the whole story