SearchBlog
by Laurie Sullivan, Staff Writer
Apparently brands will dump more advertising dollars into digital as they hang out and wait for consumers to arrive and spend in online channels. The PricewaterhouseCoopers (PwC) annual Global
Entertainment … Read the whole story
by Laurie Sullivan
Microsoft will change how Bing Ads groups tablet device targeting to make it easier to manage campaigns. The platform in September will combine tablet … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Search marketing and social media share many characteristics, from the way ads are bought and sold (on a pay-per-click auction basis) to the way … Read the whole story
by Laurie Sullivan
Kenshoo has combined search and social on Facebook to drive intent-driven ad targeting on the social site. The company on Wednesday introduced Intent-Driven Audiences … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The value of online video advertising is set to double over the next four years, according to PwC. That's the good news. The bad … Read the whole story
by Laurie Sullivan
More consumers search and consume TV content on devices running Apple's operating system. iOS apps now surpass browsers for the first time as the … Read the whole story
COMMENTARY
by Mark Walsh
According to new research from Experian Marketing Services, consumers are increasingly using mobile devices to make food purchases, including grocery home delivery and in-store. … Read the whole story
by Tyler Loechner
Google on Wednesday announced Google Partner Select, a programmatic video marketplace that will feature premium inventory, per a DoubleClick blog post. In addition, Neal … Read the whole story
COMMENTARY
by Jared Belsky, Jason Lehmbeck
New platforms such as Wanelo, Houzz, Polyvore and Pinterest are giving us deeper insight into consumer behavior beyond intent that can be leveraged for … Read the whole story
by Tyler Loechner
Run, a mobile demand-side platform (DSP), this week announced it has launched a "deterministic mobile attribution solution." Run will use data from Verizon's Precision … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
About 20% of consumers spend up to 15 minutes per day searching on mobile, says the report, and 50% spend up to 30 minutes … Read the whole story
COMMENTARY
by Hagen Wenzek
As we are praising the opportunities to create more insights from Big Data and to make better decisions, nobody seems to question what the … Read the whole story