Apparently brands will dump more advertising dollars into digital as they hang out and wait for consumers to arrive and spend in online channels. The PricewaterhouseCoopers (PwC) annual Global Entertainment … Read the whole story
Microsoft will change how Bing Ads groups tablet device targeting to make it easier to manage campaigns. The platform in September will combine tablet … Read the whole story
Search marketing and social media share many characteristics, from the way ads are bought and sold (on a pay-per-click auction basis) to the way … Read the whole story
Kenshoo has combined search and social on Facebook to drive intent-driven ad targeting on the social site. The company on Wednesday introduced Intent-Driven Audiences … Read the whole story
The value of online video advertising is set to double over the next four years, according to PwC. That's the good news. The bad … Read the whole story
More consumers search and consume TV content on devices running Apple's operating system. iOS apps now surpass browsers for the first time as the … Read the whole story
According to new research from Experian Marketing Services, consumers are increasingly using mobile devices to make food purchases, including grocery home delivery and in-store. … Read the whole story
Google on Wednesday announced Google Partner Select, a programmatic video marketplace that will feature premium inventory, per a DoubleClick blog post. In addition, Neal … Read the whole story
New platforms such as Wanelo, Houzz, Polyvore and Pinterest are giving us deeper insight into consumer behavior beyond intent that can be leveraged for … Read the whole story
Run, a mobile demand-side platform (DSP), this week announced it has launched a "deterministic mobile attribution solution." Run will use data from Verizon's Precision … Read the whole story
About 20% of consumers spend up to 15 minutes per day searching on mobile, says the report, and 50% spend up to 30 minutes … Read the whole story
As we are praising the opportunities to create more insights from Big Data and to make better decisions, nobody seems to question what the … Read the whole story