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Pinterest has added a do-it-yourself (DIY) Promoted Pins tool that allows businesses to promote Pins and traffic clicks back to their Web site. Some view it as a tool that … Read the whole story
Google wants brands to fix the links in search engine query results that make people think they found the information, only to click and … Read the whole story
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Apple said during a keynote address at its Worldwide Developers Conference that it is working with the Mayo Clinic to integrate medical information via … Read the whole story
Marketers may be spending more on mobile paid-search campaigns, but the ad market will continue to fragment as the money moves. This year brands … Read the whole story
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Google has just surpassed Apple as the most valuable brand in the world. In diving deeper into this news, there are several angles one … Read the whole story
Continuing to develop its native ad strategy, Twitter has agreed to buy Namo Media for an undisclosed sum. Twitter plans to add Namo's technology … Read the whole story
Since the Media Rating Council lifted its advisory on viewability ratings a little over two months ago, the digital ad industry has been quick … Read the whole story
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This Saturday, California Chrome will become the 34th horse in history to race for the elusive Triple Crown, one of the most renowned feats … Read the whole story
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What makes a mobile app successful? Is it a well thought out user interface? Or is it a large number of downloads? The answer … Read the whole story
