SearchBlog
by Laurie Sullivan, Staff Writer
Selfies have a lot to say, especially when they come from basketball star Kobe Bryant and football icon Lionel Messi. Google released Monday its Cannes to Cannes YouTube Ads Leaderboard … Read the whole story
by Laurie Sullivan
Apple may look to integrate Spotsetter technology into its wearable devices and mapping software. The Cupertino, Calif. company has reportedly acquired the technology that … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
SEM agencies can be pricey. The standard fee is based on the "percentage of spend" model, meaning the more you spend on SEM, the … Read the whole story
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by Laurie Sullivan
Shopzilla plans to announce Monday the integration of its three marketing business units that will operate under the Connexity brand. The move combines Aisle … Read the whole story
COMMENTARY
by Stephen Reily, Columnist
I recently met with a company launching a new beauty product for Boomer women. They had tested it via direct-response television, and wondered why … Read the whole story
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by Tyler Loechner
The Trade Desk, a demand-side platform (DSP), on Monday announced it has added Nielsen Online Campaign Ratings (OCR) to its video advertising product. Nielsen … Read the whole story
COMMENTARY
by Michael Caccavale
Have you tried searching for "pizza near me" on your phone lately? You'll notice the map lights up with options that, with a click … Read the whole story
by Karl Greenberg
Kardashian-like, J.C. Penney and Walgreens are high on the list on the strength of negative values: Penney's dysfunctional management and inconsistent branding and Walgreens' … Read the whole story
COMMENTARY
by Neil Rosen
With the advent of so many new marketing channels, it's easy for marketers to question the effectiveness of email marketing -- and whether the … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Over the last few months I have collaborated with the World Federation of Advertisers (WFA) on research about building marketing capabilities within companies. The … Read the whole story
by Erik Sass
There aren't many platforms attempting to bridge mobile apps and the mobile Web -- but one start-up, Appwiz, is giving it a shot. The … Read the whole story
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by Amy Corr
To coincide with the World Cup and LGBT Pride month, YouTube has created a two-minute video that pays tribute to LGBT athletes and their … Read the whole story