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Selfies have a lot to say, especially when they come from basketball star Kobe Bryant and football icon Lionel Messi. Google released Monday its Cannes to Cannes YouTube Ads Leaderboard … Read the whole story
Apple may look to integrate Spotsetter technology into its wearable devices and mapping software. The Cupertino, Calif. company has reportedly acquired the technology that … Read the whole story
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SEM agencies can be pricey. The standard fee is based on the "percentage of spend" model, meaning the more you spend on SEM, the … Read the whole story
Shopzilla plans to announce Monday the integration of its three marketing business units that will operate under the Connexity brand. The move combines Aisle … Read the whole story
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I recently met with a company launching a new beauty product for Boomer women. They had tested it via direct-response television, and wondered why … Read the whole story
The Trade Desk, a demand-side platform (DSP), on Monday announced it has added Nielsen Online Campaign Ratings (OCR) to its video advertising product. Nielsen … Read the whole story
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Have you tried searching for "pizza near me" on your phone lately? You'll notice the map lights up with options that, with a click … Read the whole story
Kardashian-like, J.C. Penney and Walgreens are high on the list on the strength of negative values: Penney's dysfunctional management and inconsistent branding and Walgreens' … Read the whole story
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With the advent of so many new marketing channels, it's easy for marketers to question the effectiveness of email marketing -- and whether the … Read the whole story
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Over the last few months I have collaborated with the World Federation of Advertisers (WFA) on research about building marketing capabilities within companies. The … Read the whole story
There aren't many platforms attempting to bridge mobile apps and the mobile Web -- but one start-up, Appwiz, is giving it a shot. The … Read the whole story
To coincide with the World Cup and LGBT Pride month, YouTube has created a two-minute video that pays tribute to LGBT athletes and their … Read the whole story
