by Laurie Sullivan
Jivox has released the IQ Data Engine into the cloud to help brands create more relevant ads. The platform, a component of their IQ … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Organizational impediments appear to create the biggest challenges as more brands struggle to find the correct type of data to build online content and … Read the whole story
by Laurie Sullivan
WibiData has launched a machine learning and analytics platform dubbed WibiRetail, aimed at helping the world's largest retailers like Macy's reimagine the shopping experience … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Since James Surowiecki published his book "The Wisdom of Crowds," the common wisdom is that we are commonly wise. In other words, if we … Read the whole story
by Laurie Sullivan
Ali Rowghani, Twitter COO since Dec. 2012, has resigned from his position, but will continue in an advisory role to the CEO. The U.S. … Read the whole story
by Mark Walsh
Facebook is significantly expanding how it targets ads on the social network by including information about the sites users visit and mobile apps they … Read the whole story
by Wendy Davis
In a blow to Yahoo, a federal judge in California has again rejected the company's bid to dismiss a trademark infringement lawsuit by Parts.com. … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
Anything edgy sells, and companies that market to teens know it. From Victoria's Secret to Science World, more and more companies continue to produce … Read the whole story
by Joe Mandese
Canoe Ventures, the ad technology company backed by big cable TV operators Bright House, Comcast, Cox, and Time Warner Cable, this morning announced it … Read the whole story
by Tyler Loechner
Mobile ad exchange Nexage on Thursday revealed that 35% of the inventory available for real-time bidding (RTB) on its exchange is either interstitials, rich … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
If a retailer can identify their best customers as they walk in the door, they could, at least in theory, target those shoppers for … Read the whole story
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by Mark Walsh
Online advertising in the first quarter of 2014 continued to grow at a steady clip from last year. U.S. Internet ad spending increased 19% … Read the whole story
COMMENTARY
by Paul Bremer
Cross-screen marketing has officially become an imperative method for efficiently reaching the target audience -- it's on the plan. But parity in measurement across … Read the whole story
by Aaron Baar
"Consumers are very particular about their viewing habits," Brett Sappington, director of research at Parks Associates, tells "Marketing Daily." "It also shows that they're … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
June 30 is almost here. That date is the next milestone in the transition to viewable currency. It is the day when the Media … Read the whole story