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Abandoned cart emails have significantly higher revenue per email than promotional mailings. In fact, the revenue per email for each mailing in an abandoned cart series was well above the … Read the whole story
Jivox has released the IQ Data Engine into the cloud to help brands create more relevant ads. The platform, a component of their IQ … Read the whole story
- COMMENTARY
Organizational impediments appear to create the biggest challenges as more brands struggle to find the correct type of data to build online content and … Read the whole story
WibiData has launched a machine learning and analytics platform dubbed WibiRetail, aimed at helping the world's largest retailers like Macy's reimagine the shopping experience … Read the whole story
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Since James Surowiecki published his book "The Wisdom of Crowds," the common wisdom is that we are commonly wise. In other words, if we … Read the whole story
Ali Rowghani, Twitter COO since Dec. 2012, has resigned from his position, but will continue in an advisory role to the CEO. The U.S. … Read the whole story
Facebook is significantly expanding how it targets ads on the social network by including information about the sites users visit and mobile apps they … Read the whole story
In a blow to Yahoo, a federal judge in California has again rejected the company's bid to dismiss a trademark infringement lawsuit by Parts.com. … Read the whole story
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Anything edgy sells, and companies that market to teens know it. From Victoria's Secret to Science World, more and more companies continue to produce … Read the whole story
Canoe Ventures, the ad technology company backed by big cable TV operators Bright House, Comcast, Cox, and Time Warner Cable, this morning announced it … Read the whole story
Mobile ad exchange Nexage on Thursday revealed that 35% of the inventory available for real-time bidding (RTB) on its exchange is either interstitials, rich … Read the whole story
COMMENTARYIf a retailer can identify their best customers as they walk in the door, they could, at least in theory, target those shoppers for … Read the whole story
Online advertising in the first quarter of 2014 continued to grow at a steady clip from last year. U.S. Internet ad spending increased 19% … Read the whole story
- COMMENTARY
Cross-screen marketing has officially become an imperative method for efficiently reaching the target audience -- it's on the plan. But parity in measurement across … Read the whole story
"Consumers are very particular about their viewing habits," Brett Sappington, director of research at Parks Associates, tells "Marketing Daily." "It also shows that they're … Read the whole story
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June 30 is almost here. That date is the next milestone in the transition to viewable currency. It is the day when the Media … Read the whole story
