SearchBlog
by Laurie Sullivan, Staff Writer
How will you spend your money on technology this year? CMOs will take greater control of tech budgets from IT. I have heard this repeatedly for years, but Gartner now … Read the whole story
by Laurie Sullivan
Quixey's creators are working on a search engine that allows people to search and find the most relevant content within apps, similar to the … Read the whole story
by Laurie Sullivan
AppsFlyer, a mobile attribution analytics company, has tweaked a few features in its platform, which was initially launched for app developers to support advertising … Read the whole story
by Steve McClellan
Senior analyst Brian Wieser believes U.S. ad growth will now reach 4% this year, up from his initial and far more modest projection of … Read the whole story
by Steve McClellan
Worldwide ad revenues will grow 6.4% to $516 billion -- down from the 6.5% the forecaster predicted earlier. While the global ad market is … Read the whole story
by Luke Paul Mandese
CANNES, FRANCE -- What do you do after creating the first love story about a computer operating system? If you're writer/director Spike Jonze, maybe … Read the whole story
by Laurie Sullivan
Some 66% of creative professionals believe their role will change in the next three years, compared with 44% in the next 12 months, per … Read the whole story
by Larissa Faw
Among the winning campaigns were "Mind Your Meds," developed for Partnership at Drugfree.org's Medicine Abuse Project and "Cancertweets," an initiative created for the League … Read the whole story
COMMENTARY
by Joe Mandese
CANNES, FRANCE -- What happens when you put an actress whose defining role was playing a journalist in front of a roomful of journalists? … Read the whole story
by Mark Walsh
WebMD on Monday launched an updated iPhone app that includes a new feature that collects data from a range of devices -- from fitness … Read the whole story
COMMENTARY
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Hermes, Gucci, Louis Vuitton. The anticipation builds as I get closer to the Palace. The sun is beating down, the boulevard is pulsing and … Read the whole story
COMMENTARY
by Seth Ulinski, Op-Ed Contributor
During the current quarter, display re-marketing specialists have been getting snatched up at warp speed. In Q2 alone, a total of three of these … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It's a song I've been singing for decades: the cult of originality trumping the advertiser's need to sell things to actual consumers who are … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
Last week was a busy week, with graduation promotions wrapping up and Father's Day promotions in full swing. Add to that, thousands of retailers … Read the whole story