How will you spend your money on technology this year? CMOs will take greater control of tech budgets from IT. I have heard this repeatedly for years, but Gartner now … Read the whole story
Quixey's creators are working on a search engine that allows people to search and find the most relevant content within apps, similar to the … Read the whole story
AppsFlyer, a mobile attribution analytics company, has tweaked a few features in its platform, which was initially launched for app developers to support advertising … Read the whole story
Senior analyst Brian Wieser believes U.S. ad growth will now reach 4% this year, up from his initial and far more modest projection of … Read the whole story
Worldwide ad revenues will grow 6.4% to $516 billion -- down from the 6.5% the forecaster predicted earlier. While the global ad market is … Read the whole story
CANNES, FRANCE -- What do you do after creating the first love story about a computer operating system? If you're writer/director Spike Jonze, maybe … Read the whole story
Some 66% of creative professionals believe their role will change in the next three years, compared with 44% in the next 12 months, per … Read the whole story
Among the winning campaigns were "Mind Your Meds," developed for Partnership at Drugfree.org's Medicine Abuse Project and "Cancertweets," an initiative created for the League … Read the whole story
CANNES, FRANCE -- What happens when you put an actress whose defining role was playing a journalist in front of a roomful of journalists? … Read the whole story
WebMD on Monday launched an updated iPhone app that includes a new feature that collects data from a range of devices -- from fitness … Read the whole story
Hermes, Gucci, Louis Vuitton. The anticipation builds as I get closer to the Palace. The sun is beating down, the boulevard is pulsing and … Read the whole story
During the current quarter, display re-marketing specialists have been getting snatched up at warp speed. In Q2 alone, a total of three of these … Read the whole story
It's a song I've been singing for decades: the cult of originality trumping the advertiser's need to sell things to actual consumers who are … Read the whole story
Last week was a busy week, with graduation promotions wrapping up and Father's Day promotions in full swing. Add to that, thousands of retailers … Read the whole story