SearchBlog
by Laurie Sullivan, Staff Writer
Does seeing a name from a specific brand in an unopened email subject line remind you to pick up a loaf of Oroweat bread and a gallon of Alta Dena … Read the whole story
by Laurie Sullivan
Microsoft will shutter Bing Ads Express at the end of July, steering search marketers to Bing Ads. The company will make Bing Ads Express … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
Even for the most passionate search marketers, Google Tag Manager (GTM) is low on the list of topics to get excited about. But I … Read the whole story
COMMENTARY
by Joe Mandese
CANNES, FRANCE --Yahoo CEO Marissa Mayer used her presentation to ad industry executives here this morning to essentially make a big product pitch for … Read the whole story
by Wendy Davis
A coalition of Web companies is backing Spokeo in its privacy battle with a consumer who is suing the online data broker for allegedly … Read the whole story
by Luke Paul Mandese
CANNES, FRANCE -- That's what Chief Business Officer Nikesh Arora told attendees at the Lions Festival here could be one of the big innovations … Read the whole story
COMMENTARY
by
If Day 1 was all about being bold, Day 2 was a roller coaster ride of bravery. Each session was very different. They tapped … Read the whole story
by Steve McClellan
Worldwide ad revenues will grow 6.4% to $516 billion -- down from the 6.5% the forecaster predicted earlier. While the global ad market is … Read the whole story
COMMENTARY
by Seth Ulinski, Op-Ed Contributor
It's no secret that global brands are opting to bring programmatic media buying in-house. The list of companies doing this includes Fortune 500 companies … Read the whole story
by Tyler Loechner
WPP's The Data Alliance, and Factual, a location data platform, on Tuesday announced a partnership that will allow WPP companies to use Factual's location-based … Read the whole story
COMMENTARY
by Mark Walsh
Which of today's growing field of Web-connected devices will be tomorrow's equivalent of the Apple Newton or PalmPilot? A recent "Consumer Reports" article spotlighting … Read the whole story
by Aaron Baar
"The way I look at Samsung's dominance over a start-up like Pebble is thinking about Samsung's wide distribution- in multiple countries and outlets and … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Two hot topics swirling around the media industry today -- cross-platform measurement and programmatic buying -- were front and center at the recent ARF … Read the whole story