SearchBlog
by Laurie Sullivan, Staff Writer
More than $3 of every $5 aimed at back-to-school clothes and supplies is spent on college-bound students, with online shoppers spending 37% as these consumers mature and shell out more … Read the whole story
by Laurie Sullivan
The Super Bowl is known for the commercials, but Google found the World Cup dominated YouTube ad engagement. People watched more than 1.2 billion … Read the whole story
by Laurie Sullivan
App users are a captive audience. The majority of smartphone owners -- -- 93% -- use apps daily, averaging three hours. About one in … Read the whole story
by Tyler Loechner
RealVu, an analytics firm, on Thursday announced the launch of the RealVu Viewable Exchange. As the name suggests, only in-view impressions are tradable on … Read the whole story
by Joe Mandese
CANNES, FRANCE -- After years of going for the dopamine rush, Madison Avenue is focusing on a different chemical in the brain that is … Read the whole story
by Joe Mandese
CANNES, FRANCE -- Global packaged goods marketer Unilever is midway through a mission to transform its marketing -- shifting from "marketing to people" to … Read the whole story
by Erik Sass
Clear Channel announced the launch of the Audience Delivery Optimizer, or AuDiO, an ad optimization tool intended to enable local, state and national campaigns … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Your brain will only work as hard as it has to. And if it makes you feel any better, my brain is exactly the … Read the whole story
COMMENTARY
by Roberto Siewczynski, Columnist
About a decade ago, I read in Icono Culture about a trend in which old, outdated strip malls were being refurbished to cater to … Read the whole story
COMMENTARY
by Jeff Nicholson
I urge your brand to prepare for the unpredictability of the customer journey. How do you plan for this? Orchestration is your brand's ability … Read the whole story
COMMENTARY
by Michael Grimes
Always On. Think about these two words divorced from the context of social media. Sounds exhausting, right? To be "always on" as a person … Read the whole story
COMMENTARY
by Joe Mandese
CANNES, FRANCE -- Saatchi & Saatchi's "New Directors Showcase" kicked off the Lions Festival this morning with some high-concept experiential performance art: moody music, … Read the whole story