by Laurie Sullivan
BrightTag has rebranded to Signal after acquiring the Chicago rival last month, but Joe Stanhope, senior vice president of marketing for the company, said … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AddThis has launched an online marketplace featuring tools that let publishers serve more targeted content to Web site visitors. The company also expanded offerings … Read the whole story
by Laurie Sullivan
Oracle has acquired LiveLook, giving clients the ability to browse and share information on a computer screen in real-time on the cloud. While the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
There's great unease about native advertising, fed by some confusion over what it is and by a lack of candor over why there are … Read the whole story
by Laurie Sullivan
"The New York Times" and "The Washington Post" have teamed with Mozilla to develop a content management platform that will allow them to better … Read the whole story
COMMENTARY
by Mark Walsh
As a company known for mapping out people's movements, Foursquare's own pathway has never been easy to figure out. After starting out as a … Read the whole story
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by Tyler Loechner
Google on Thursday announced it has acquired mDialog, a video advertising and analytics firm. Google is buying mDialog to offer "more ways for publishers … Read the whole story
COMMENTARY
by Rohit Vashisht
For all the buzz about native advertising, the term lacks a real definition. Related article links, promoted post advertising on social channels and even … Read the whole story
by Joe Mandese
CANNES, FRANCE -- The head of the world's largest advertising company took a shot at the world's largest advertising festival for becoming too broadly … Read the whole story
COMMENTARY
by Andy Oakes
Concepts like site-level transparency, viewability and clarity in pricing have become more important because the end goal was fundamentally different. With video, the context … Read the whole story
by Wendy Davis
The ad trade group Digital Advertising Alliance is urging the World Wide Web Consortium to pull the plug on its tracking-protection initiative, which aims … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The over 50s are not feeling the love, advertisers. They're feeling excluded from direct advertising and are left shunned by brands that just want … Read the whole story
by Steve McClellan
The platform -- which will serve messages in reaction to national and regional events, such as weather conditions, turns in the stock market, sports … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A new launcher app from Nokia tries to cut through the clutter by learning what phone resources you need at any given time. It … Read the whole story
by Joe Mandese
CANNES, FRANCE -- The backlash against native advertising formats continued Friday during the Lions Festival as one of the ad industry's luminaries -- BBH … Read the whole story