SearchBlog
by Laurie Sullivan, Staff Writer
Here's another opportunity to the U.S. to fall behind in innovation. Marketers and advertising professionals are far more skeptical about new domain extensions than other groups, including their peers
in … Read the whole story
by Laurie Sullivan
Google is working on its own version of OpenSSL, an open-source protocol intended to secure and encrypt the transfer of data across the Internet. … Read the whole story
COMMENTARY
by Kim Giroux
EBay's newest study on search advertising claims ads have "no measurable benefit" to businesses. In the study, EBay concluded that the ads have very … Read the whole story
by Wayne Friedman
Winter Olympics ad spending helped push up overall U.S. advertising nearly 6% for the first quarter. U.S. advertising revenue for the first three months … Read the whole story
by Laurie Sullivan
It's not always apparent why social media users share content. One thing is certain -- 53% of social media users found offensive content made … Read the whole story
COMMENTARY
by Saurabh Bhatia
Last week Apple made some changes to its developer guidelines that will have an immediate impact on the mobile advertising industry, especially on vendors … Read the whole story
by Joe Mandese
CANNES, FRANCE -- The world's most powerful marketer summed up the underlying theme of this year's Lions Festival, and provided a framework for advertising's … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Week two of the global FIFA World Cup party. So far the event is delivering great entertainment, except when you are Brazil.And as I … Read the whole story
by Tanya Gazdik
Marketing efforts around the 2014 FIFA World Cup Brazil are in full swing. The FIFA Man Of The Match, presented by Budweiser, is seeing … Read the whole story
COMMENTARY
by Dean Vegliante , Op-Ed Contributor
Hyper-local data is now available via programmatic media buying, and the implications are huge. Hyper-local targeting mainly uses a consumer's latitudinal and longitudinal coordinates … Read the whole story
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by Mark Walsh
Tech analysts and agencies aren't expecting Amazon's Fire Phone to threaten Apple or Samsung, but say it could still provide valuable customer insights to … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Real-time has revolutionised the way online advertising campaigns are bought and sold. Now, though, real-time is a mantra for marketers. But can that actually … Read the whole story
COMMENTARY
by Peter Heffring
Cannes has shown us, once again, the magic that happens when you give creative people the opportunity to do their best work-whether it's helping … Read the whole story
COMMENTARY
by Eric Holmen
This is why Apple is investing in voice, and here's how marketers should adapt. Read the whole story