SearchBlog
by Laurie Sullivan, Staff Writer
Mobile travel Web sites continue to attract new consumers, but lag in advanced mobile experiences and performance. Although Ipsos/Google estimate that at least 80% of consumers use online sites to … Read the whole story
by Laurie Sullivan
Google showed off a series of devices running on Android software at its annual developers' conference Wednesday, demonstrating notifications and voice commands that David … Read the whole story
COMMENTARY
by John Busby
If you're the marketing director of a business that relies in some way on phone calls to drive new sales or set appointments, you're … Read the whole story
COMMENTARY
by Jonathan David
It's no secret that there is a growing issue with fraudulent traffic, bots and other sources of phony traffic online, and that the ad … Read the whole story
by Laurie Sullivan
iCrossing became the first agency to pair search data with audience retargeting with Search Audience Intelligence (SearchAi) technology, announced Wednesday. The new service integrates … Read the whole story
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by Mark Walsh
Yahoo on Wednesday announced the rollout of its Media Rating Council (MRC)-accredited viewability measurement solution called Prime View. Through the new service, advertisers can … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More people are going to be paying in stores with their mobile devices. However, it's not going to happen in a very big way … Read the whole story
by Laurie Sullivan
Kenshoo has appointed Doug Chavez as global head of marketing research and content. He will lead a team that will analyze the data collected … Read the whole story
by Steve McClellan
The Omnicom data and analytics arm is re-grouping its tools and services to better align with marketer needs. And it has hired top Wunderman … Read the whole story