Mobile travel Web sites continue to attract new consumers, but lag in advanced mobile experiences and performance. Although Ipsos/Google estimate that at least 80% of consumers use online sites to … Read the whole story
Google showed off a series of devices running on Android software at its annual developers' conference Wednesday, demonstrating notifications and voice commands that David … Read the whole story
If you're the marketing director of a business that relies in some way on phone calls to drive new sales or set appointments, you're … Read the whole story
It's no secret that there is a growing issue with fraudulent traffic, bots and other sources of phony traffic online, and that the ad … Read the whole story
iCrossing became the first agency to pair search data with audience retargeting with Search Audience Intelligence (SearchAi) technology, announced Wednesday. The new service integrates … Read the whole story
Yahoo on Wednesday announced the rollout of its Media Rating Council (MRC)-accredited viewability measurement solution called Prime View. Through the new service, advertisers can … Read the whole story
More people are going to be paying in stores with their mobile devices. However, it's not going to happen in a very big way … Read the whole story
Kenshoo has appointed Doug Chavez as global head of marketing research and content. He will lead a team that will analyze the data collected … Read the whole story
The Omnicom data and analytics arm is re-grouping its tools and services to better align with marketer needs. And it has hired top Wunderman … Read the whole story