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The Dutch company Mud Jeans set out to create a program based on a new philosophy that would enable consumers to rent -- rather than own -- a pair of … Read the whole story
In what seemed equivalent to the entrance of a rock star taking the stage to entertain thousands of fans, YouTube CEO Susan Wojcicki kicked … Read the whole story
L.A.-based The Search Agency will announce Friday the acquisition of MoFuse. The technology will support mobile marketing campaigns for local businesses. Terms of the … Read the whole story
The self-regulatory group Digital Advertising Alliance said on Thursday that it has developed an app that enables consumers to opt out of behavioral advertising … Read the whole story
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Everybody takes shots at the big guy and in online video, nobody is much bigger than YouTube, where, as you read this paragraph, 100 … Read the whole story
Facebook on Thursday introduced a new ad option that lets marketers showcase three different products in a single ad unit in retargeting campaigns on … Read the whole story
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Millennials are growing up. In my last Engage: GenY contribution, I highlighted the media's tendency to overlook the fact that many older Millennials are … Read the whole story
If it wasn't already clear before the keynote at its I/O developer conference, Google's mobile strategy might be called Android Everywhere. The Internet giant … Read the whole story
Charles Pinkerton is opening up Theseus Communications, his own communications strategy agency that will offer clients communications planning, media planning and buying, and search … Read the whole story
Tuff Gong International, Ben & Jerry's and social media platform Tongal are celebrating the 30th Anniversary of Bob Marley's "Legend" with a cross-promotional project … Read the whole story
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I was all set to write a really thought-provoking, cerebral column on faking cultural literacy that probed how the Internet lets us skim the … Read the whole story
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In the classic "Saturday Night Live" skit "Shimmer Floor Wax," Chevy Chase stars as the ad man describing a product that can be used … Read the whole story
