SearchBlog
by Laurie Sullivan, Staff Writer
Facebook's acquisition of Oculus Rift brought virtual reality into focus for many brand marketers, but Google wants to make it affordable for all to experience. At its I/O conference, Google … Read the whole story
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by Laurie Sullivan
Google acquired music streaming service Songza Tuesday to improve on its music offerings and support an emerging trend to place music in online advertisements. … Read the whole story
COMMENTARY
by Erin Fleischli , Navni Garg
Marketers today are swimming in data: customer data, loyalty data, first-party and third-party data, social media data, etc. All this data is great for … Read the whole story
by Laurie Sullivan
BrightRoll is looking to gain a stronger foothold in video advertising to better compete with AOL, Google and Yahoo, hiring three executives who bring … Read the whole story
COMMENTARY
by Mark Walsh
An e-reader may not make a great fashion accessory, but its fortunes can help predict the rise and fall of nascent wearable devices and … Read the whole story
by Laurie Sullivan
The cost per click (CPC) on U.S. AdWords text ads rose on average of 26% across nine major industry categories between 2012 and 2014, … Read the whole story
COMMENTARY
by Rob Kurfehs
Context is a topic often covered among advertisers. The goal of reaching an audience with a relevant message is age-old, and technology has allowed … Read the whole story
by Tyler Loechner
The Media Rating Council (MRC) on Monday officially green lighted the transaction of digital video ad impressions based on viewability. The announcement marks the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
July 1 is the day the MRC's viewability standards for online video went into effect, which might have been a better story if it … Read the whole story
by Wendy Davis
The Supreme Court has refused to hear Google's appeal of a ruling allowing consumers to proceed with a privacy lawsuit stemming from the Street … Read the whole story
COMMENTARY
by Gary Holmes
You'd think that the more ways there are to watch TV the happier you'd be, but you'd be wrong. If anything, more choice creates … Read the whole story
by Tyler Loechner
DoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" video ad fraud impression laundering scheme that it believes impacted over 1% of … Read the whole story
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by Tyler Loechner
Mobile demand-side platform (DSP) Adelphic has announced a partnership with location-based data firm Factual. The news comes just weeks after Factual struck a partnership … Read the whole story
by Mark Walsh
Aereo may have shut down its streaming service, but the U.S. mobile audience continues to climb. The number of people watching video on a … Read the whole story
COMMENTARY
by Chris Neuner
Consumer targeting is about to have its day in the sun. Let me explain. Read the whole story