Facebook's acquisition of Oculus Rift brought virtual reality into focus for many brand marketers, but Google wants to make it affordable for all to experience. At its I/O conference, Google … Read the whole story
Google acquired music streaming service Songza Tuesday to improve on its music offerings and support an emerging trend to place music in online advertisements. … Read the whole story
Marketers today are swimming in data: customer data, loyalty data, first-party and third-party data, social media data, etc. All this data is great for … Read the whole story
BrightRoll is looking to gain a stronger foothold in video advertising to better compete with AOL, Google and Yahoo, hiring three executives who bring … Read the whole story
An e-reader may not make a great fashion accessory, but its fortunes can help predict the rise and fall of nascent wearable devices and … Read the whole story
The cost per click (CPC) on U.S. AdWords text ads rose on average of 26% across nine major industry categories between 2012 and 2014, … Read the whole story
Context is a topic often covered among advertisers. The goal of reaching an audience with a relevant message is age-old, and technology has allowed … Read the whole story
The Media Rating Council (MRC) on Monday officially green lighted the transaction of digital video ad impressions based on viewability. The announcement marks the … Read the whole story
July 1 is the day the MRC's viewability standards for online video went into effect, which might have been a better story if it … Read the whole story
The Supreme Court has refused to hear Google's appeal of a ruling allowing consumers to proceed with a privacy lawsuit stemming from the Street … Read the whole story
You'd think that the more ways there are to watch TV the happier you'd be, but you'd be wrong. If anything, more choice creates … Read the whole story
DoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" video ad fraud impression laundering scheme that it believes impacted over 1% of … Read the whole story
Mobile demand-side platform (DSP) Adelphic has announced a partnership with location-based data firm Factual. The news comes just weeks after Factual struck a partnership … Read the whole story
Aereo may have shut down its streaming service, but the U.S. mobile audience continues to climb. The number of people watching video on a … Read the whole story
Consumer targeting is about to have its day in the sun. Let me explain. Read the whole story